Sparking new ways of seeing the hidden dynamics of organizational life.
Naming the contradictions and absurdities.
Working with what they reveal.
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Naming the contradictions and absurdities.
Working with what they reveal.
InSpark Group is a research, writing, and speaking practice investigating the hidden dynamics that shape how organizations and institutions actually work. We study what contradiction, absurdity, and the signals beneath the official story reveal about how people and living systems perceive, make meaning, adapt, and act.
Founded in 2005, InSpark grew out of two decades of work with leaders and institutions. Repeatedly, the same question surfaced: what happens when formal stories no longer match lived reality?
Through the Organizational Absurdity Research Program, we investigate the conditions that shape what systems can perceive, interpret, and act on. The work is for leaders, practitioners, and institutions who want to engage seriously with what is actually happening not just what the formal systems are reporting.















The Organizational Absurdity Research Program investigates how systemic contradictions generate early signals in language, behavior, and organizational patterns.
Our research includes:

Learning programs and public research resources available through Behaving Badly HQ.

InSpark works with leadership teams and institutions to restore contact with what's real interpreting emerging signals, strengthening orientation capacity, and navigating the conditions producing drift and disconnection.
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Essays, field notes, and resources on the contradictions and absurdities of organizational life, as they publish.